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SEO Glossary of Terms

Search Engine Optimization – Definitions

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Banned
The blocking of a site from appearing of in a search engine’s results. Also see “blacklist.”

Blacklist
A term used to describe lists of search engine SPAMmers compiled by search engines and/or vigilante users; these lists are then used to ban SPAMmers from search engines or to boycott them.

Backlinks
Links from one web page to another. Most search engines provide an easy way to get a list of all of the backlinks from a specific page. Also referred to as “Incoming Links.”

Black Hat SEO
A term used to describe unethical techniques used to rank higher in search engines. If detected, these techniques can cause your site to be banned from search engines permanently.

Blind traffic
Low-quality traffic generated by misleading banners or SPAM.

Blog
Also known as a "weblog." An online diary with entries made on a regular, if not daily, basis. Some blogs are maintained by an anonymous author who uses a nickname or handle instead of his/her real name.

Bot
Abbreviation of “robot.” Usually refers to a program which automatically retrieves and indexes data from the web, such as a search engine spider. Also see "spider."