Customers are looking for me. Let us help them find you.

Free consultation for your website including keyword traffic analysis...

SEO Glossary of Terms

Search Engine Optimization – Definitions

A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z

Gateway page
See doorway page

Google bombing
Occurs when a group of sites such as blogs join forces to link to an unflattering page about a company in such a way that this page rises to the top of the search results in Google. Google bombing takes advantage of the power of hyperlink text and of PageRank. For example, if a group of sites with high PageRank all link to a page about XYZ Company's inappropriate behavior with hyperlink text of "XYZ Company sucks" then the linked page can shoot to the top of Google's search results for the term "XYZ Company."

Google dance
The name given to the period when Google updates its search engine rankings. Google's main and secondary server results will be different during this time.

Google toolbar
A downloadable toolbar for Internet Explorer that allows a user to do a Google search without visiting the Google website. The toolbar also displays the Google PageRank (PR) of the page currently displayed in the browser. The latest version also includes a very good popup-blocker. The Google Toolbar is a must have for every serious webmaster, and can be downloaded here:
http://toolbar.google.com