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SEO Glossary of Terms

Search Engine Optimization – Definitions

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Heading tags
HTML tags that help outline a web page or draw attention to important information. Keywords located inside header tags can provide a rankings boost in the search engines. An HTML tag is often used to denote a page or section heading on a web page. Search engines pay special attention to text that is marked with a heading tag, as such text is set off from the rest of the page content as being more important.

Examples:
<h1>This is an H1 tag.</h1>
<h2>This is an H2 tag.</h2>

Hidden text and hidden links
Text on a website that is hidden to humans but is visible to search engines. Hidden text and hidden links are often used to artificially increase a web page's keyword density for a keyword or keyphrase and/or to artificially boost the link popularity of other pages on your site(s).Simple tricks can be used to obtain this effect, such as using the same background color for the text color, or more elaborate ones using CSS-P. The same effect can also be achieved by using various HTML tricks. Much like hidden links, hidden text is the art of hiding text on the webpage to influence search engine rankings. However, all search engines see hidden text as SPAM, and if caught, your website will incur a penalty and may be banned from search engines.

Home directory
The directory where your site's main index page is located. The index page in your home directory can be accessed like this: http://www.yoursite.com

Hyperlink text
Underlined text that points to another web page. Google pays particular attention to the text used in a hyperlink and associates the keywords contained in the hyperlink text to the page being linked to. Also see "Google bombing."

Hyperlinks
See "links."