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SEO Glossary of Terms

Search Engine Optimization – Definitions

A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z

Image map
Placing separate hyperlinks on different areas of the same image. Clicking on different parts of the image will take the user to different web pages. Not search engine friendly.

Inbound links
See “Backlinks.”

Index
The list of web pages stored and ranked by a search engine. Also known as a database.

Indexing
After a search engine has crawled the web, it ranks the URLs found using various criteria (see algorithm) and places them in the database, or index.

IP Address
A unique numerical Internet Protocol Address (IP Address) that is assigned to every computer that connects to the Internet. IP addresses can be either static (never changing) or dynamic (changes with every Internet connection).

Your computer's IP address is what enables it to be "found" on the Internet in order to receive email, web pages, etc.

Example:
216.239.36.10

IP Spoofing
Returning an IP address that is different from the one that is actually assigned to the destination website. This is often done with redirects. A huge no-no (it's even a criminal offense when done under certain circumstances).