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SEO Glossary of Terms

Search Engine Optimization – Definitions

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Absolute link

Algorithm

ALT tags

Absolute link
A hyperlink that includes the complete URL, consisting of the domain name, folder /subdirectory name and file name. For example: http:/www.domain.com/folder/page.htm. Also see “Relative Link.”

Algorithm
A complex mathematical formula used by a search engine to determine how a web page will rank in the results of a search engine query.

ALT tags
The alternate text associated with a web page graphic that is displayed when the Internet user allows the mouse to hover over the graphic. Alt tags also make web pages more accessible to the disabled. For example, a vision-impaired user may have a web browser that reads aloud the text and alt tags on a page. (For those familiar with html, "alt" isn't actually a tag by itself but an attribute to the "img" tag.) Equally as important, they can help with your search engine rankings by increasing the keyword density (if you use keywords in your ALT tags).